About Us

Who are we?

LB First is the new name for the old I Love LB.  We are a group of both high street independent traders and Leighton/Linslade residents who have come together to promote the town’s historic high street, its alleys and mews, as interesting places to shop, relax and meet both friends and colleagues.

We are a voluntary not for profit organization with no political affiliations


All of us want to put our historic market town first, which in 2013 celebrated 1100 years since the town first had a market, and keep it as our beating heart.  We support development and new ideas, but in the right place.  We believe the high street and the town centre IS that place.

What do we do?

We work closely with Leighton/Linslade Town Council in holding and promoting the annual Christmas Festival.  We also support Independents Day, encouraging the town’s independent businesses to remain open for longer to encourage people to shop late. We also took part in the Pride in Our Town event, organised by Central Bedfordshire Council.

We are always looking for new ideas and way to encourage people to use and shop in the high street.


How Can I get involved?

If you think you have a particular skill you feel could be of use to us and believe the high street with its historic and quirky alleys and mews are worth promoting as interesting places to browse, shop and linger, then contact our membership secretary via email at: loula_munoz@hotmail.com